A Complimentary Webinar from Chrysalis Incubator, Gardner Law, & Merchant & Gould

Do you have a game-changing medical device idea but feel overwhelmed by the complexities of bringing it to market?

Join Chrysalis Incubator, Gardner Law, and Merchant & Gould for a complimentary webinar featuring a panel of seasoned MedTech experts who will share their insights and guide you through the critical steps of medical device development.

In this webinar, you'll learn how important it is to:

• Identify Unmet Needs: Pinpoint real-world healthcare problems and define the clinical need for your device.
• Develop Your IP Strategy: Safeguard your innovation with a robust intellectual property strategy, including patents, trademarks, and trade secrets.
• Refine Your R&D and Clinical Strategy: Develop a human-centered design approach and align your clinical strategy with regulatory requirements.
• Craft a Winning Marketing Plan: Define your target audience, develop your value proposition, and ensure regulatory compliance in your promotional activities.
• Navigate Sales and Distribution: Select the right distribution channels and comply with legal and regulatory requirements to ensure your device reaches the market efficiently.
• Build a Competitive Advantage: Stay ahead of the curve by understanding the competitive landscape and differentiating your product based on features, clinical data, and customer satisfaction.
• Ensure Regulatory and Quality Compliance: Plan your FDA strategy. Align your strategic objectives with regulatory standards and invest in quality management systems to facilitate compliance and improve operational efficiency.
• Make a Reimbursement Plan: Consider who will pay for your technology. Investigate whether there is currently adequate coding, coverage, and payment, or if new pathways will need to be created. 

Meet the Presenters:

• Dr. Darryl Barnes: A former Mayo Clinic physician, MedTech entrepreneur, and Co-Founder and CTO of Sonex Health, Dr. Barnes brings a wealth of experience in orthopedics, sports medicine, and medical device innovation. He is the inventor of cutting-edge technologies to treat carpal tunnel syndrome and trigger finger syndrome, and he played a pivotal role in creating one of the first ultrasound-guided, minimally invasive surgical devices.
• Mark Gardner, MBA, Esq.: Founder of Gardner Law, an FDA law firm specializing in regulatory, compliance, privacy, and litigation matters, Mark is a seasoned entrepreneur and business strategist with over 25 years of experience in the healthcare industry. He has held commercial roles at several successful medical device companies, contributing to the development and launch of impactful products.
• Brendon Pittman, MBA: A seasoned marketing executive with over 20 years in the medical device industry, Brendon has a deep understanding of the MedTech market, unmet needs, and competitive landscape. He has held leadership roles at major medical device companies such as Boston Scientific and Medtronic and has an impressive track record that includes the development and successful launch of numerous groundbreaking medical devices.
• Benjamin Tramm, Esq.: Partner at Merchant & Gould, one of the oldest and largest full-service intellectual property law firms in the United States, Ben brings over two decades of experience in medical technology and intellectual property law. His background includes working as an electrical engineer at Medtronic, and this experience, combined with his legal expertise, enables him to deeply understand complex medical technologies.

Who Should Attend:

• Physicians with medical device concepts

• Engineers and inventors in the MedTech field

• Entrepreneurs and intrapreneurs seeking to navigate the complexities of medical device development

Don't miss this opportunity to gain valuable knowledge and accelerate your MedTech journey!