Join Amanda Johnston and Mark Gardner, Partners at Gardner Law, and Kimberly Norton, CEO of JDL Access, for a practical, real-world discussion on structuring reimbursement support programs that expand patient access while managing legal, regulatory, and operational risk.

This session will examine common reimbursement support models, including in-house programs and third-party hub solutions, with a focus on how companies can design and operate compliant internal programs. Topics will include key operational considerations such as software selection for in-house use, HIPAA obligations, and emerging trends and tools that support compliant reimbursement operations.

The discussion will also cover the legal and compliance framework governing reimbursement support activities, including Anti-Kickback, promotional, and privacy considerations, along with practical guidance on appropriate interactions between sales teams and reimbursement support functions. Attendees will hear real-world examples of common field team missteps, clear “dos and don’ts” for field engagement, and recommended guardrails around coding, coverage, documentation, and field communications.

Attendees will leave with actionable insights and practical strategies for building reimbursement support programs that enhance patient access while standing up to regulatory scrutiny.